7 Words + 40 years

The year was 1972. “The Godfather” was playing in theaters. “M*A*S*H” was debuting on TV. And CREEP was burglarizing the Watergate.

That summer, the provocatively brilliant comic George Carlin was performing a routine about seven words you couldn’t say on television. He learned the hard way that he couldn’t say them in Milwaukee either.

As long-time Milwaukee radio personality Gene Mueller recently recounted, the 1972 arrest at Milwaukee’s Summerfest helped further establish Carlin as an anti-establishment comedian.

It also helped put Milwaukee on the comedy map.

So watch what you say.