10 Things The 10-Things Lists Won’t Tell You

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  1. Actually, there are 11 things, sometimes more. They just whittle the list down to a round number.
  2. Really, there are fewer than 10 things. They just pad the list to reach a round number.
  3. They know that you don’t have the attention span to process anything more than a glancing hint of something that may be important.
  4. They’re trying to drive up their online traffic by teasing you into believing they’ve got inside information you can’t find anywhere else.
  5. Whatever they’re listing is widely available. That’s how they got it.
  6. They’re appealing to your lazy desire to gain quick, deep knowledge from secrets.
  7. They don’t know any secrets either.
  8. Even after you know better, you’ll keep returning to similar lists.
  9. They lack creativity.
  10. Really, there are fewer than 10 things. They just pad the list to reach a round number.